Buying Data Center Generators: Data Center World Interview with Bob Formicola

This past March, Lifeline Data Centers attended the Data Center World in Las Vegas and conducted this Data Center World Video Interview Series with some of today’s most skilled and knowledgeable data center experts.

We interviewed Bob Formicola, the Kohler Power Systems Senior Sales Executive at Bay City Electric Works (BCEW), a premier distributor of emergency generator systems, automatic transfer switches and paralleling switchgear. Their branch locations span throughout Southern California and they are a leading distributor of Kohler Power Systems within this area.

In this video, Bob details the considerations a company should make when purchasing generators. He recommends ensuring that the generator is sized properly and making an educated decision as to whether or not you want to use diesel or natural gas. BCEW works to help companies find the right generator for their needs. They work to research the ideal size for the generator set, taking into account enclosure, sound, fuel tank, fuel type and the like.

Bob also details the trends he is witnessing in the industry. He says that customers are concerned with both sound emissions and also exhaust emissions. To this end, BCEW has endless experience in recommending the best generator sets in order to fit the exact needs of each individual company.

If you’d like to contact Bob, you can reach him at (925) 784-0992. You can learn more about Bay City Electric Works by visiting

Stay tuned for more from our Data Center World Video Interview Series and check out our videos on our YouTube channel.

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Rich Banta

Rich Banta

Managing Member at Lifeline Data Centers
Rich is responsible for Compliance and Certifications, Data Center Operations, Information Technology, and Client Concierge Services. Rich has an extensive background in server and network management, large scale wide-area networks, storage, business continuity, and monitoring. Rich is a former CTO of a major health care system. Rich is hands-on every day in the data centers. He also holds many certifications, including: CISA – Certified Information Systems Auditor CRISC – Certified in Risk & Information Systems Management CDCE – Certified Data Center Expert CDCDP – Certified Data Center Design Professional