The CIO’s Next Imperatives: Social, Mobile and Touch – SOA World Magazine

The cloud is a commercial vehicle. This undeniable truth must now be accepted as a deeply entrenched truism by CIOs who are looking to manage the forward-looking growth of their technology architectures.

We can actually refine this statement further. The cloud is a commercial vehicle designed to facilitate customer engagement, sales and therefore profits.

These are not inconvenient truths, but it is an undeniable truth if you believe the proclamations being made by some of the new change-makers driving cloud computing from the Platform-as-a-Service level.

This commercialization of the cloud is facilitated by the way users are interacting with cloud services. Although that may sound like stating the obvious, what we mean by this use of the term “interacting” is now increasingly impacted by social applications. Analyst firm McKinsey estimates that there is $1.3 billion dollars waiting to be unlocked in the global economy if we harness enterprise level social technologies effectively.

via The CIO’s Next Imperatives: Social, Mobile and Touch – SOA World Magazine.

Alex Carroll

Managing Member at Lifeline Data Centers

Alex, co-owner, is responsible for all real estate, construction and mission critical facilities: hardened buildings, power systems, cooling systems, fire suppression, and environmentals. Alex also manages relationships with the telecommunications providers and has an extensive background in IT infrastructure support, database administration and software design and development. Alex architected Lifeline’s proprietary GRCA system and is hands-on every day in the data center.