Big data is a phrase that you will probably hear a lot today, especially if you are in the IT industry. In simple terms, big data is nothing but a huge reservoir of data and information that have been collected periodically from customer and prospect interactions over the phone and email, as well as social media, demographic commercial characteristics, and more.
Of course, for big data to become a reality, you need data centers to host them or store them for further processing and analysis. This amount of information is the biggest wealth for brands as well as marketing professionals because it helps them make their biggest decisions regarding how to market, where to market and when to market their business. Toda,y you will not find many big brands without a specialized analytical wing.
But is big data's potential being fully utilized? According to Forrester, the answer is a disappointing NO. According to their recent report, only 7 and 9 percent of top IT executives and business heads respectively feel that their investment on big data have been a resounding success. This low level of penetration definitely needs to improve.
The costs involved in big data analytics is another major factor that deters possible interests in big data investments. If you are worried about the risks and costs involved in setting up a data center facility for your big data analytics, then you can seek help from us. We make sure that you get the most effective data center service with 99.999% uptime gaurantee as well. Visit our website to know more.