An outage or downtime in a data center is unpredictable. No machine is perfect and at some point of time they are going to experience failures, or more specifically downtimes. Although this fact is known to almost all IT managers and administrators, several corporate enterprises fail to understand the true consequences of such an outage. It is critical to realize the importance of recovery mechanisms as well as data backup strategies. The dangers associated with data center downtime are:
Loss of User Base
The recent outage of services of Blackberry resulted in the smartphone manufacturer losing a majority of its customers. Though its parent company RIM restored services within 24 hours, the impact was evident.
Loss of Brand Image
For small service providers, a few minutes of outage will not be such a big blot on their image but for big enterprises, a minute of outage would affect thousands. Affected customers can talk about it on the social media, and damage your brand.
The IT administrator or manager would be bombarded with hundreds of phone calls and emails within seconds of a data center outage from its employees and data center staff citing network failure or lack of service. This is especially true for large enterprises wherein data center services are used to support business critical applications. Talk about a quick loss of productivity!
For a typically large firm, the cost of a single day outage of data centers would be in the tune of $350,000 to $400,000. More the delay, heavier the loss.
Are you ready with your disaster recovery strategy?