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Last Thursday, a segment of interstate highway I-70 was closed inside of the Indianapolis I-465 beltway from 7am to 7pm. The reason for this “scheduled outage” was twofold: Eli Lilly donated employee labor for the beautification of the stretch of I-70 from the airport to downtown. Lilly employees planted trees and flowers all along the exits. Indiana DOT also worked on the stretch of highway, taking advantage of the scheduled outage.
This “outage” caused a great deal of complaining in the media and on Twitter. Why was it done in the middle of the week? Why didn’t “they” give more warning? What the heck were they thinking, rerouting traffic to plant a few trees?
But who did the outage really affect? Was it a just a matter of inconvenience? Or did businesses along the highway suffer lost revenues? Did missed appointments from rerouting result in lost sales? To some, the cost of the outage may have been high. To others, it was a non-issue.
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