“What if Google does it?”
That has to be a pretty common question among startups when they discuss their business plans. Gaining Google as a sudden competitor is usually not good news.
The problem is, no matter how brilliant your software or service may be, there’s always a cloud on the horizon. There are elephants out there, the likes of Google, Microsoft, Apple, and now also Facebook, and those elephants can come crashing into your glass house at any time. All they need to do is release a similar product.
It happens all the time.
A history of giants trampling smaller guys
When one of the giants enter your field, death doesn’t always come swiftly, or at all, but the glory days tend to be over when you gain such a big competitor.
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