When I talk to people about what we do in our profession, rather than bore them with the textbook definition of business continuity instead I often refer to Murphy’s Law. I think you can communicate the concept of risk management in business continuity quite simply by describing what I think of as Murphy’s Three Laws of Business Continuity.
Murphy’s First Law is generally well known and accepted:
“If it can go wrong, it will go wrong.”
Murphy’s First Law reminds us of the importance of risk assessment and the value of investment in risk prevention.
More of the Continuity Central article from Robin Gaddum